Privacy policy

Sika Strength Mobile Application Privacy Policy

Effective date: 15.09.2023
Last updated: 20.04.2025

1. Introduction

Sika Strength (“we”, “us”, “our”) provides a fitness training application that allows users to access training programmes, upload photos and videos of their training, and receive coaching feedback and advice.

This Privacy Policy explains how we collect, use, store, share, and retain personal data when you use the Sika Strength mobile application, related services, and communications (together, the “Services”).

By using Sika Strength, you acknowledge that your personal data will be processed as described in this Privacy Policy.

2. Who We Are

Data Controller:
Sika Strength LYD
1-2 St Patrick’s Quay,
Victorian Quarter,
Cork, Ireland
Ireland

If you have questions about this Privacy Policy or your personal data, you may contact us at:
[email protected]

3. What Data We Collect

Depending on how you use the app, we may collect the following categories of data:

a. Account and profile information

  • Name
  • Email address
  • Username or account ID
  • Password or authentication credentials
  • Profile photo, if you choose to upload one
  • Age or date of birth, if provided
  • Gender, if provided
  • Country or region, if provided

b. Training and coaching information

  • Selected training programmes
  • Workout history and activity logs
  • Progress data
  • Performance notes
  • Coaching requests and messages
  • Photos and videos you upload showing your training
  • Coach feedback and recommendations

c. Device and technical information

  • Device model
  • Operating system
  • App version
  • IP address
  • Device identifiers
  • Log data, crash reports, diagnostics, and performance data

d. Usage information

  • Features used
  • Frequency and duration of app use
  • Interaction with programmes, media uploads, and coaching tools

e. Payment and subscription information

If the app offers paid services, we may collect limited subscription-related information such as:

  • Purchase status
  • Subscription tier
  • Transaction identifiers

We do not typically store your full payment card details ourselves if payments are processed through Google Play or a third-party payment processor.

f. User-generated content

  • Photos
  • Videos
  • Comments
  • Messages
  • Other content you voluntarily upload or submit through the app

4. Sensitive Data

Photos, videos, and fitness-related information may reveal sensitive personal information, including information about your physical condition or health-related circumstances.

We only process such data:

  • when you voluntarily provide it,
  • to deliver the coaching and training features of the app,
  • and in accordance with applicable law.

You should only upload content you are comfortable sharing for coaching and training purposes.

5. How We Use Your Data

We use your data to:

  • create and manage your account,
  • provide access to training programmes,
  • enable photo and video uploads,
  • review your submitted content,
  • provide coaching advice, feedback, and support,
  • personalise your training experience,
  • monitor progress and app performance,
  • communicate with you about your account or the Services,
  • improve app functionality, safety, and user experience,
  • detect, prevent, and investigate fraud, abuse, or security incidents,
  • comply with legal obligations,
  • enforce our Terms and other policies.

If you consent, we may also use your contact details to send marketing communications. You can opt out at any time.

6. Legal Bases for Processing

If you are in the EU, EEA, or UK, we process your personal data on one or more of the following legal bases:

  • Performance of a contract: to provide the app and its features to you
  • Consent: where you voluntarily upload content or agree to certain processing
  • Legitimate interests: to improve the app, maintain security, and operate our business
  • Legal obligation: where required by law

7. How Your Photos and Videos Are Used

When you upload photos or videos in Sika Strength, we may use them to:

  • allow coaches or authorised personnel to review your training,
  • provide technique feedback and coaching advice,
  • track your training progress over time,
  • improve your training experience within the app.

We do not sell your photos or videos.

We do not use your uploaded content for advertising purposes without your explicit consent.

If we ever wish to use testimonials, transformation images, or user success stories for promotional purposes, we will request separate consent first.

8. Sharing of Data

We may share personal data only where necessary, including with:

a. Service providers

Third parties that help us operate the app, such as:

  • cloud hosting providers,
  • storage providers,
  • analytics providers,
  • customer support tools,
  • communications providers,
  • video or media processing providers.

These providers are only permitted to process data on our behalf and under appropriate safeguards.

b. Coaches or authorised reviewers

Where the app includes coaching functionality, your uploaded training content and related data may be accessed by coaches or authorised staff for the purpose of providing feedback and advice.

c. Legal or regulatory authorities

We may disclose data where required by law, regulation, court order, or to protect rights, safety, or the integrity of the Services.

d. Business transfers

If Sika Strength is involved in a merger, acquisition, restructuring, or sale of assets, personal data may be transferred as part of that transaction, subject to applicable law.

We do not sell personal data to third parties.

9. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer period is required by law.

Our general retention approach is as follows:

a. Account data

We retain account information for as long as your account remains active.

If you delete your account, we will generally delete or anonymise your account data within 30 to 90 days, unless:

  • we are required to retain certain information by law,
  • we need it to resolve disputes,
  • or it is necessary for security, fraud prevention, or enforcement purposes.

b. Training history and coaching records

Training logs, coaching history, and related records may be retained while your account is active so that you can track progress and continue your programme.

After account deletion, such data is generally deleted or anonymised within 90 days, unless legal or operational obligations require longer retention.

c. Uploaded photos and videos

Photos and videos uploaded by users are retained:

  • while your account is active, unless you delete them sooner,
  • or until they are no longer needed to provide the coaching service.

If you delete a photo or video, we will generally remove it from active systems within 30 days, though backup copies may remain for a limited period.

If you delete your account, uploaded photos and videos are generally deleted from active systems within 30 to 90 days, with residual backup deletion occurring within a reasonable backup cycle, typically not exceeding 180 days, unless retention is legally required.

d. Support and communication data

If you contact support, we may retain those communications for up to 24 months to manage support issues, improve service quality, and protect against disputes.

e. Technical logs and analytics

Technical logs, security logs, and analytics data are generally retained for 12 months or a shorter period where feasible, unless needed for security investigations or legal compliance.

f. Legal retention

In some cases, we may retain limited data for longer where necessary to:

  • comply with tax, accounting, or legal requirements,
  • establish, exercise, or defend legal claims,
  • prevent fraud or misuse,
  • enforce our agreements.

10. Data Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include:

  • encrypted transmission,
  • secured servers and storage,
  • access controls,
  • authentication measures,
  • logging and monitoring.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Your personal data may be processed in countries outside your country of residence.

Where required by law, we take appropriate safeguards for international transfers, such as:

  • adequacy decisions,
  • standard contractual clauses,
  • or other lawful transfer mechanisms.

12. Your Rights

Depending on your location, you may have the right to:

  • access your personal data,
  • correct inaccurate data,
  • delete your data,
  • restrict processing,
  • object to certain processing,
  • withdraw consent where processing is based on consent,
  • receive a copy of your data in a portable format,
  • lodge a complaint with a supervisory authority.

To exercise your rights, contact us at: [email protected]

We may need to verify your identity before processing your request.

13. Children’s Privacy

Sika Strength is not intended for children under the age of 13 or the minimum age required in your jurisdiction, unless explicitly stated otherwise and supported by appropriate parental or legal consent mechanisms.

We do not knowingly collect personal data from children without lawful authorisation where required.

If you believe a child has provided personal data unlawfully, please contact us so we can investigate and take appropriate action.

14. Third-Party Services

The app may use third-party services such as:

  • Google Play services
  • analytics tools
  • cloud hosting services
  • crash reporting tools
  • payment processors

These third parties may process data in accordance with their own privacy policies. We recommend reviewing those policies where relevant.

15. Permissions

Depending on your device and how you use the app, Sika Strength may request access to:

  • camera,
  • photos/media/files,
  • microphone,
  • notifications,
  • internet/network access.

We request these permissions only where needed for app functionality, such as uploading training photos/videos or sending notifications.

You can manage app permissions through your device settings.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will notify users through the app, website, or other appropriate means. The updated version will indicate the revised Last updated date.

17. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal data, please contact:

Sika Strength
Sika Strength LYD
1-2 St Patrick’s Quay,
Victorian Quarter,
Cork, Ireland
Ireland

18. Google Play Data Safety Summary

For Google Play compliance, Sika Strength may collect and process data including:

  • personal information,
  • photos and videos,
  • app activity,
  • app info and performance,
  • device or other identifiers.

This data is used to provide app functionality, coaching services, account management, security, and analytics. Data may be encrypted in transit and users may request deletion, subject to legal and operational retention requirements.